Thailand is set to surprise travelers with a new tourism tax aimed at generating 3 trillion baht this year while also reviving popular programs and events to boost the industry.
"Key Highlights:
1. New tax aims to boost tourism revenue significantly.
2. Revival of successful pandemic-era tourism programs under consideration.
3. Upcoming events expected to attract more visitors this season."
"Thailand's Tourism Minister, Sorawong Thienthong, has announced plans to bring back a 300-baht tourism tax, which was previously put on hold by Prime Minister Srettha Thavisin's government. This initiative aims to increase tourism revenue, with a goal of reaching at least 3 trillion baht this year.
Under the new plan, international travelers arriving by air will pay a 300-baht fee, while those arriving by sea or land will be charged 150 baht. However, the minister emphasized the need for more time to ensure the system is ready, leaving uncertainty about whether the tax will start collecting in the last quarter of this year. The ministry is working to establish a collection process that won't harm tourism sentiment.
Additionally, the ministry is considering reinstating effective tourism programs from the pandemic, like the ""We Travel Together"" scheme, which helps cover costs for hotels and flights, benefiting local economies directly.
Looking forward to the busy season, the ministry expects events such as marathons, Loy Krathong, and New Year celebrations to help reach the 3 trillion baht target from both local and international visitors. This goal aligns with the government's aim of generating 3 trillion baht from foreign markets alone over the next four years.
On the issue of illegal tour operators, the minister acknowledged that while the number of such companies hasn't significantly risen, the financial losses from their activities are expected to be greater than before. Efforts are underway to combat these illegal practices.
A meeting with 20 private tourism operators, including representatives from the Association of Thai Travel Agents and the Tourism Council of Thailand, is scheduled for Wednesday to discuss future tourism policies."
